11 Oct 2026
Rethinking the systems we depend on, starting with coffee.
Jenny Hsu spent a decade climbing the ladder in tech, burnt out, packed her life into 18 boxes and went to Bali to learn permaculture. She came back building a food brand around ecological restoration, and she is unusually careful about what she can and cannot yet prove.
Jenny Hsu (Omawild) · Food & Conservation @ Omawild
Someone who buys the coffee for a bank, a tech company or a boutique hotel. Omawild can roughly match what they currently pay for a 1kg bag at Costco or Carrefour, with coffee from agroforestry systems.