DAY 1: UNSCRIPTED #02

What’s Worth Paying More For?
with Michele Wang & Sabrina Lin

When cheaper alternatives are everywhere, what actually makes something worth paying more for?

For the next Day 1: Unscripted, we’re bringing together Michele Wang and Sabrina Lin for a candid conversation about price, value, trust, brand, and what makes customers willing to spend more.

This isn’t a pricing workshop or a traditional panel.

We’ll explore questions like:

• Why do people still choose premium products when cheaper options exist?
• Are customers paying for quality, convenience, trust, identity, or something else?
• What makes something feel premium rather than simply expensive?
• How much does brand really influence willingness to pay?
• What happens when AI makes services and expertise easier to replicate?
• When customers say something is “too expensive,” is price actually the problem?
• What becomes more valuable as more products and services become commoditized?

Michele and Sabrina come at these questions from very different angles, one through AI-enabled services and the changing economics of execution, the other through building a consumer brand across e-commerce, pop-ups, and physical retail.

Bring your questions, your own experiences with pricing and customers, or simply an opinion you’re willing to have challenged.

Then we’ll open the conversation to the room.

About Michele Wang

Michele Wang is a founder, operator, and strategist focused on how AI is changing what small businesses are willing, and able, to pay for.

Raised by small business owners and having started multiple businesses herself, Michele has long been interested in the gap between the resources large companies can access and what smaller teams can realistically afford.

She is the founder of Sagely and BizTaskr, where she is building AI-enabled service models that combine automation, structured workflows, and expert oversight to help lean teams execute sales and marketing without the cost of traditional agencies or large internal teams.

Her work sits directly at the intersection of price, perceived value, expertise, and automation.

About Sabrina Lin

Sabrina Lin is the founder and designer of Ellevate Apparel, a Taiwan-based womenswear brand focused on thoughtful, versatile quality essentials.

Over the past three years, she has built Ellevate through e-commerce, pop-ups across Taipei, and direct customer engagement, before opening the brand’s first brick-and-mortar concept store earlier this year in Taipei’s East District.

With a hands-on role across product design, marketing, branding, and retail, Sabrina has seen firsthand how customer expectations and perceptions of value shift across different channels and how a brand has to adapt its product and experience in response.

About Day 1: Unscripted

Candid conversations with people who build.

Unscripted brings a small group together with founders, operators, and people with strong perspectives to talk openly about the decisions and realities behind building something.

No presentations. No rehearsed answers.

The room is part of the conversation.

Attendance is intentionally limited and by invitation.

Unscripted is included with Day 1 All-Access membership, with ongoing access to curated conversations, founder gatherings, and member events.

Come for the conversation. Stay for the people.